|East London Food Access (ELFA) Ltd promotes access to affordable fresh fruit and vegetables throughout London. ELFA was formed in response to the growth of areas of 'Food Poverty' in East London, areas where good quality fresh fruit and vegetables were no longer available at an affordable price to many.
We are a Social Enterprise, a not-for-profit Company Limited by Guarantee. We are driven by our twin aims to develop a local infrastructure to reduce 'Food Poverty',and encourage local residents within the communities to improve their own and others health and well-being. We co-ordinate and support fresh produce stalls throughout Hackney and the City of London as well as collaborative buying groups, all operated by ELFA staff and volunteers.
| ELFA is the most successful organisation of its type in the country.We deliberately targeted our stalls in areas of high deprivation. The localities in which we operate, although physically regenerated, remain homes to residents facing disadvantage measured by income and/or limiting disability.
Many of our elderly customers simply cannot carry their bags home, our volunteers do that for them. Many parents with children bring a banknote with them and spend every penny on fresh produce. In the first week of the month they spend £20, by the last week its just £5. We are researching the best way to support those who seeking help from local Food Banks and developing collaborative buying groups in family settings.
Local volunteers are especially welcome.